Consumers continue to prioritize the nutritional benefits of the foods they eat. This Dairy Farmers of Ontario campaign focuses on just that; we highlighted individual nutrients in milk and their benefits in a fun, relatable way, and inspired Ontarians to ask themselves, “What Can’t Milk Do?”
Spotify.
To further educate our audience on the benefits of milk, we created three contextual Spotify ads that were played during playlists popular with our target, Millennial moms.