66% of men have anxiety over raising a daughter due to challenges that women often face in society
In White Ribbon’s newest short film, I Knew All Along, we follow a dad's anxieties around raising a daughter told through a reflection of his past – that reveals his own problematic behaviour towards women.
Features
House of Parliament during question period on CPAC, strategy, Adweek, The Message, Ads of the World, Muse by Clio, B&T, Little Black Book, shots, The Social, CTV news, Toronto Sun, other local news and radio…
Client: White Ribbon
Copywriters: Sophia Wilby & myself
Art Director: Nina Hang
Associate Creative Director: Ana Segurajauregui
Creative Directors: David Mueller, Debbie Chan
Chief Creative Officer: Joseph Bonnici
Director: Hubert Davis
Awards
The One Show: Bronze, Merit x2, Shortlist x19
Clio Awards: Bronze & Shortlist
Marketing Awards: Gold for Copywriting, Silver x4, Shortlist
Cannes Lions: Shortlist x2