To bring awareness to a rare form of breast cancer that disproportionately impacts women of colour, we helped share the personal stories of two women who fought it.
We worked closely with patient groups at Gilead, director Teaunna Gray, and Laura and Kristal (💗) to explore the topics most relatable to those most at risk to triple negative breast cancer. The results were intimate evening routine videos that shared how two women navigated their treatment, perspective on beauty, and approach on life throughout their triple negative cancer journey.
Client: Gilead Sciences
Copywriters: Sam Ramsay & myself
Art Director: Nina Hang
Creative Director: Gints Bruveris
Director: Teaunna Gray